Manager, PR and Social Media In-House in Easton, PA

Our client a consumer products company located in Easton, Pennsylvania has a need for a Manager, Public Relations & Social Media. The Manager, Public Relations & Social media is responsible for developing strategic, consumer-insight driven strategy, integrated programs and content that aligns with overall marketing communication go-to-market strategies and objectives to drive positive traditional press coverage and consumer brand evangelism via the social web. This role serves as a strategic business partner with the Portfolio Marketing, Marketing Communications & Sales teams to deliver creative and compelling programming to support platform, brand and customer marketing objectives. Manager provides oversight to all PR execution to ensure that programming is executed with excellence. The ideal candidate will have 10+ years in related work experience as PR / Social Media leader. Kids product experience preferred. Ability to design, implement and measure communication strategies and plans. Experience managing vendors, agencies and multi-million dollar budgets. Developing, managing and analyzing program metrics. Ability to develop and maintain effective working relationships across company, including senior and executive level leadership. Understands needs and workings of TV, print, on-line and radio media on national, regional and local level. Has an established list of media contacts in parenting/women?s service/kid media and successful track record of publicity placements. Participates in social media (Facebook, Linkedin, Twitter) and has strong understanding of current and emerging social media channels . On-site PR event management experience. For consideration contact Nikita Davis at [removed email].
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